Ground Control to Major Update: Redesigning UFA, Inc.

UFA is the world’s premier developer of Air Traffic Control simulation systems, but their site wasn’t doing all it could to tell their story. We designed them an accessible, responsive platform to lead with their strongest brand attributes, romance their high-tech offerings, and qualify prospects—a system that will grow as they do.

Confronting Genocide: The U.S. Holocaust Memorial Museum

The USHMM website, the world’s leading online authority on the Holocaust, is available in 16 languages, and was visited in 2015 by more than 16.5 million people representing 211 countries and territories. Being chosen to redesign this culturally and historically significant website was a profound and deeply humbling honor.

Making Search work harder: W. W. Norton

The W. W. Norton website was divided into three silos—college, trade, and professional—making it difficult for any single user to understand the breadth of Norton’s offerings. Our new site presented Norton as a single company with three departments, while making it easy for each user to find the books she came for.

Fast-forward: Getting Advertising Age up to speed

Our site redesign for Advertising Age was more than a simple update; we redefined user experience and injected modern best practices. Our work brought consistency and predictability to the navigation and layout (including ad sizes), and introduced variable homepage template formatting—granting site editors and art directors the flexibility long enjoyed by their print-side colleagues. 

Experiments in interactive fiction: The Amanda Project

For this innovative publisher, we crafted a writing-focused social media network seemingly designed and written by characters from the Amanda novels. Readers entered the novels’ world by joining the search for Amanda—following clues and reading passages that only existed online—helping to shape the narrative across eight novels.

Adding valuable content to movie marketing: Warner Bros. Films

Over the years, we’ve designed, consulted on, or created special content for Warner Bros. sites, including Mars Attacks, Batman Forever (the most popular website of its time), and Space Jam. The site for Charlotte Gray, a film exploring ordinary people’s choices and heroism during wartime, reflects our involvement.

A style guide 15 years ahead of its time: New York Public Library

Years before leading corporations and government organizations began doing it, we collaborated with New York Public Library leadership to create one of the web industry’s first online style guides. The project’s scope also included the design of various content sites, and we trained Library employees in standards-based design. 

Design is a verb: Redefining

The creators of and (each the most-visited site for those resources) tapped us to redesign their products, and to solve tricky problems common to most long-running websites.

Product design: The saga of ma.gnolia

Ma.gnolia was a social bookmarking tool with features well ahead of its time. Through research and innovation, we designed the product and developed innovative features for the client.

Playing with Gnu Foods

This 2006 project was among our first involving content strategy in addition to design and development. We designed a full range of tonalities for the site’s messaging—from light-hearted quips to an appropriately-serious tone for medical information.

Any given Sunday: Redesigning the Kansas City Chiefs site

Top-drawer coach. Winning athletes. Passionate fans. The Kansas City Chiefs had everything but a clean interface and flexible publishing system for their web, marketing, and content staff. They needed a “big play,” so we delivered exactly what they needed.

Designing extensible healthcare sites: Mederi Therapeutics

As the company’s first studio of record, we strategized, designed, and built their corporate website from scratch, later doing the same for two product sites. Our extensible design platform ensures that future products can have their own sites in the system.

Ryan Michael Kelly

Clients like Vogue, Elle, and Nike seek out this top-tier fashion photographer. We’ve constructed three sites for him over the years—designs that work invisibly, despite their complexity. His work is free to speak for itself, loud and clear.

Data and Diversity: A List Apart surveys

Who created all these websites? What were their job titles, ages, genders, ethnic backgrounds, and compensation levels? In 2007, nearly 20 years into the web’s existence, there shockingly wasn’t a byte of data to be found about its makers. We set out to fix that.

Getting a Clue: New York Times Crosswords

We designed and built the New York Times Crosswords tutorial with gamification in mind. After all, what better way to learn the game than by playing it? Our interactive tutorial highlights different sections of the crossword puzzle and explains tools unique to NYT Premium Crosswords.

Romancing the wood: Siberian Floors

A favorite of discerning architecture firms and contractors, Siberian Wood Floors chose us to translate its showroom experience into an online experience, complete from aesthetics to usability.

A perfect ride: Redesigning Brilliant Bicycles

Our first mission for this sustainable bike builder was to achieve social proof while building a mailing list. We delivered a single-serving site that doubled as a contest. During the contest, we designed and launched the full site, one as clean and minimal as Brilliant’s cycles.