studio.zeldman studio.zeldman

246 5th Avenue,
Suite 419

New York, NY 10001
(917) 746-4838
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  1. Content precedes design. Design without content is decoration.
  2. Don’t worry about people stealing your design ideas. Worry about the day they stop.
  3. Mobile is today’s first screen. So design responsively, focusing on content and structure first.
  4. Websites and apps alike should remove distractions and let people interact as directly as possible with content.
  5. 90 percent of design is typography. And the other 90 percent is whitespace.
  6. Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
  7. One illustration or original photo beats 100 stock images.
  8. Design your system to serve your content, not the other way around.
  9. Remove each detail from your design until it breaks.
  10. Style is the servant of brand and content. Style without purpose is noise.
  11. Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
  12. Don’t design to prove you’re clever. Design to make the user think she is.
  13. Project management is like sweeping up after the elephants, only less glamorous.
  14. Don’t worry about people stealing your design. Worry about the day they stop.

studio.zeldman is people

Staffed by vision­ary design­ers and tech­nol­o­gists, studio.zeldman has over 20 years deep expe­ri­ence in acces­si­ble, inclu­sive, stan­dards-based web design. We wrote the book on it.

Read about the unusu­al tal­ents and spe­cial achieve­ments of our col­lab­o­ra­tors, explore our projects, or ini­ti­ate a con­sul­ta­tion with us.

Jeffrey Zeldman

Designer & Creative Director

Roland Dubois

Design Director

Nicole Ramsey

Developer

Robert Jolly

Accessibility Strategist & Project Manager

Jeffrey MacIntyre

Content Director

Dan Mall

Creative Director

Noël Jackson

Development Director

Sarah Parmenter

Designer & Social Media Consultant

Josh Clark

Product Director

Joe Rinaldi

Business Development

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