studio.zeldman

246 5th Avenue,
Suite 419
New York, NY 10001

(917) 746-4838

Content precedes design. Design without content is decoration.
Don’t worry about people stealing your design ideas. Worry about the day they stop.
Mobile is today’s first screen. So design responsively, focusing on content and structure first.
Websites and apps alike should remove distractions and let people interact as directly as possible with content.
90 percent of design is typography. And the other 90 percent is whitespace.
Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
One illustration or original photo beats 100 stock images.
Design your system to serve your content, not the other way around.
Remove each detail from your design until it breaks.
Style is the servant of brand and content. Style without purpose is noise.
Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
Don’t design to prove you’re clever. Design to make the user think she is.
Project management is like sweeping up after the elephants, only less glamorous.
Don’t worry about people stealing your design. Worry about the day they stop.

Noël Jackson, Development Director

Quantifiable, technical artistry—Noël Jackson’s work makes a statement across industries.

Noël Jackson, Designer/Developer

Blending best-practices software development with thoughtful analysis, his reputation speaks by producing results: doubled page views, 25% increase in sales conversions (Fortune 100 client), 35% increase in signups (14-million-user client), and $100s of millions in hidden revenue generated for some of the largest publishers on the web.

Noël’s focus on intelligent engineering underscores his dedication to web standards, building with integrity, and crafting future-minded products. Known for his work with clients like Automattic/WordPress.com, Gawker Media, Newsweek, Jeffrey Zeldman, and others, he’s our “Built in Detroit” developer. If that weren’t enough, he’s even a force in the recording studio—an accomplished producer and engineer for Billboard Award-winning artists.