Mederi Therapeutics, Inc. markets innovative, minimally-invasive devices that use radio frequency energy to treat diseases of the digestive system. As the company’s first studio of record, we strategized, designed, and built their corporate website from scratch, later doing the same for two product sites: Stretta and Secca.
Starting with plenty of content and absolutely no structure, we engineered the site to deliver content according to user flows, delineating information across product pages. We did this by forming a split between patient-facing and health care professional-facing content. This ensured that relevant information was delivered to the individual visitor.
Design and development was an intriguing challenge for a different reason. We soon devised an optimal site architecture, building a content management system around it using ExpressionEngine as our platform. From Mederi’s point of view, the end result was a single, simple-to-use system that enables marketing and writing staff to update content for all three sites using a single back-end tool.
This structure facilitates the interlinking of data among the three sites. And because the data blocks are interchangeable, they can be hidden or featured according to their relevance to the individual user.
The architecture and system are even extensible, ensuring that future products can have their own sites in the system with minimal design work on the client’s part.
Our responsibilities on this project
Video-based training modules; development of a “physician finder” tool; user experience design; information architecture; and front-end and back-end development.