studio.zeldman

246 5th Avenue,
Suite 419
New York, NY 10001

(917) 746-4838

Content precedes design. Design without content is decoration.
Don’t worry about people stealing your design ideas. Worry about the day they stop.
Mobile is today’s first screen. So design responsively, focusing on content and structure first.
Websites and apps alike should remove distractions and let people interact as directly as possible with content.
90 percent of design is typography. And the other 90 percent is whitespace.
Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
One illustration or original photo beats 100 stock images.
Design your system to serve your content, not the other way around.
Remove each detail from your design until it breaks.
Style is the servant of brand and content. Style without purpose is noise.
Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
Don’t design to prove you’re clever. Design to make the user think she is.
Project management is like sweeping up after the elephants, only less glamorous.
Don’t worry about people stealing your design. Worry about the day they stop.

Adding valuable content to movie marketing: Warner Bros. Films

Warner Bros. Films

Since 1995, we have consulted on or created special content for Warner Bros sites including Mars Attacks, Batman Forever (1995, now offline), and Batman & Robin (1998, now offline).

One typical project is Charlotte Gray, a film (with complementary website) that explores ordinary people’s emotional and moral choices during wartime. The site’s restricted color scheme and tight layout echo the bleakness and confinement of the title character, played by Cate Blanchett. Its content includes streaming video and music and an in-depth tribute to little-known, real-life heroines and heroes of World War II.

Visit the Charlotte Gray site via the Wayback Machine.

Note that some elements of the site’s construction, including Flash videos and animations, may not load (mainly because the Wayback Machine did not archive those elements).

Our responsibilities on this project

Design (including Flash); code; and content.