studio.zeldman

246 5th Avenue,
Suite 419
New York, NY 10001

(917) 746-4838

Content precedes design. Design without content is decoration.
Don’t worry about people stealing your design ideas. Worry about the day they stop.
Mobile is today’s first screen. So design responsively, focusing on content and structure first.
Websites and apps alike should remove distractions and let people interact as directly as possible with content.
90 percent of design is typography. And the other 90 percent is whitespace.
Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
One illustration or original photo beats 100 stock images.
Design your system to serve your content, not the other way around.
Remove each detail from your design until it breaks.
Style is the servant of brand and content. Style without purpose is noise.
Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
Don’t design to prove you’re clever. Design to make the user think she is.
Project management is like sweeping up after the elephants, only less glamorous.
Don’t worry about people stealing your design. Worry about the day they stop.

Absolutely Fabulous: Fox Searchlight Pictures and Hillman Curtis Inc. (2002)

Fox Searchlight Pictures and Hillman Curtis Inc.

Fox Searchlight Pictures and Hillman Curtis Inc.

Fox Searchlight Pictures is a leading distributor of independent films including Absolutely Fabulous and The Birth of a Nation, not to mention such classics as One Hour Photo, The Good Girl, The Ice Storm, and Boys Don’t Cry.

Co-created with Hillman Curtis Inc., the film company’s 2002 site redesign provided cinephiles with extensive, insightful content by people who make and love movies. Designed for ease of use, ease of reading, and easy client updating and maintenance, the site loaded quickly—even over dialup (!)—thanks to streamlined markup and smart use of style sheets.

Our responsibilities on this project

Front-end development and design. Visit the archived site ℅ The Wayback Machine.