Every­thing begins with your content—and that’s where Jef­frey Mac­In­tyre comes in.

Jef­frey is a con­tent-focused strate­gist, infor­ma­tion archi­tect, and con­sul­tant, with deep roots in prod­uct devel­op­ment, user expe­ri­ence, and infor­ma­tion sci­ences. A client once said Jef­frey builds con­tent machines. They weren’t wrong.

Jeffrey’s career-long focus on the busi­ness and craft of con­tent is root­ed in find­ing new ways to make the work of cre­ators cre­ative­ly vital and com­mer­cial­ly viable. Today it’s a commonplace—in vir­tu­al­ly every sec­tor of every brand, busi­ness or institution—to say con­tent and busi­ness oppor­tu­ni­ty are inter­twined, but the choic­es are over­whelm­ing and the chal­lenges daunt­ing: this is why sol­id strat­e­gy work mat­ters in dig­i­tal efforts. In past years he’s had a hand in main­stream­ing the prac­tice of con­tent strat­e­gy with­in UX; now his work increas­ing­ly focus­es on design­ing for per­son­al­iza­tion and con­tent dis­cov­ery, or the IA for AI.

Jef­frey has worked with clients in a vari­ety of sec­tors, from ecom­merce to media & enter­tain­ment, star­tups to the For­tune 50, includ­ing: the Amer­i­can Muse­um of Nat­ur­al His­to­ry, Arts & Enter­tain­ment Tele­vi­sion Net­works, Auto­Trad­er Group, Best Buy, Cen­ters for Dis­ease Con­trol & Pre­ven­tion, Condé Nast Media, NBCU­ni­ver­sal, News Cor­po­ra­tion, Philips, Thom­son Reuters, Uni­ver­sal Music Group, Uni­ver­si­ty of Michi­gan, Via­com, Vimeo, and Yahoo!

At studio.zeldman, Jef­frey defines con­tent offer­ings, and designs prod­ucts and expe­ri­ences that deliv­er them—as well as the pub­lish­ing, data and infor­ma­tion sys­tems that sup­port them. Recent projects have been split between strat­e­gy, design and man­age­ment con­sult­ing: from estab­lish­ing a glob­al, cat­e­go­ry-own­ing media giant’s con­tent strat­e­gy for screened enter­tain­ment; design­ing per­son­al­ized con­tent expe­ri­ences and prod­ucts; and to scal­ing large, end-to-end con­tent operations.