Mederi Ther­a­peu­tics, Inc. mar­kets inno­v­a­tive, min­i­mal­ly-inva­sive devices that use radio fre­quen­cy ener­gy to treat dis­eases of the diges­tive sys­tem. As the com­pa­nys first stu­dio of record, we strate­gized, designed, and built their cor­po­rate web­site from scratch, lat­er doing the same for two prod­uct sites: Stret­ta and Sec­ca.

Start­ing with plen­ty of con­tent and absolute­ly no struc­ture, we engi­neered the site to deliv­er con­tent accord­ing to user flows, delin­eat­ing infor­ma­tion across prod­uct pages. We did this by form­ing a split between patient-fac­ing and health care pro­fes­sion­al-fac­ing con­tent. This ensured that rel­e­vant infor­ma­tion was deliv­ered to the indi­vid­ual visitor.

Design and devel­op­ment was an intrigu­ing chal­lenge for a dif­fer­ent rea­son. We soon devised an opti­mal site archi­tec­ture, build­ing a con­tent man­age­ment sys­tem around it using Expres­sio­nEngine as our plat­form. From Med­eris point of view, the end result was a sin­gle, sim­ple-to-use sys­tem that enables mar­ket­ing and writ­ing staff to update con­tent for all three sites using a sin­gle back-end tool.

This struc­ture facil­i­tates the inter­link­ing of data among the three sites. And because the data blocks are inter­change­able, they can be hid­den or fea­tured accord­ing to their rel­e­vance to the indi­vid­ual user.

The archi­tec­ture and sys­tem are even exten­si­ble, ensur­ing that future prod­ucts can have their own sites in the sys­tem with min­i­mal design work on the clients part.

Our responsibilities on this project

Video-based train­ing mod­ules; devel­op­ment of a physi­cian find­er tool; user expe­ri­ence design; infor­ma­tion archi­tec­ture; and front-end and back-end development.