A favorite of dis­cern­ing archi­tec­ture firms and con­trac­tors, Siber­ian Wood Floors has devel­oped a spot­less rep­u­ta­tion dur­ing the past 17 years for unique, high-end wood flooring.

Draw­ing its stock from well-man­aged forests in Siberia, Cen­tral Rus­sia, and the Kavkaz Moun­tains, the com­pa­ny respects region­al envi­ron­men­tal guide­lines and fol­lows the prin­ci­ples of selec­tive tim­ber har­vestin­gan approach known to pro­duce the high­est qual­i­ty of lum­ber while pro­mot­ing nat­ur­al refor­esta­tion. Siber­ian is ded­i­cat­ed to the use of veg­etable-based hard­wax oils and harm­less or non-tox­ic chem­i­cals that are formaldehyde-free.

This sites excep­tion­al aes­thet­ics and note­wor­thy usabil­i­ty are derived from both its form and func­tion. Though we designed the orig­i­nal web­site in Flash, it was lat­er rebuilt in Word­Press and HTML5, and exists in three dif­fer­ent languages. 

The design focus­es heav­i­ly on feelin­gon con­nect­ing with the tex­tures and col­ors present in the prod­ucts assort­ed treat­ments and fin­ish­es. The unde­ni­able qual­i­ty of the com­pa­nys work is breath­tak­ing­ly on dis­play through pro­fes­sion­al pho­tog­ra­phy, help­ing cus­tomers per­ceive their own design visions via archi­tec­tur­al inte­ri­or shots (restau­rants, stores, pri­vate homes) high­light­ing floor appli­ca­tion exam­ples. The expe­ri­ence is a dig­i­tal trans­la­tion of Siber­ian Wood Floors show­room and in-store expe­ri­ences across the world, fea­tur­ing pan­els of wood promi­nent­ly along the walls, as if they were pre­cious paintings.

Vis­it the site.

Our responsibilities on this project

Design (includ­ing brand­ing, font, col­ors, and logo design); UX; front-end and back-end development.